Article Marketing Tip
Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content. You could also trade content with other e-zine publishers, autoresponder publishers, e-book publishers, report publishers, etc.
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6 Article Marketing Smarts: How To Get More Reprints And Exposure

Tip! Such articles and their attached resource boxes can be referred to as article marketing, and such an advertising strategy is beloved by search engines. The changing content of e-zines makes them current and updated, and their varied selection of keywords and articles can make them useful for anyone doing research.

If Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?

It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites.

To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on.

Tip! Give article marketing a try. It is a great way to get your message out to you target market.

My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google. http://ebizwhiz-publishing.com/articles/priyashah16.htm

That means Google has indexed 1061 sites on which this article appears. http://www.google.com/search?hl=en&q=%22How+To+Get+To+The+Top+Of+The+Marketing+Food+Chain%22&btnG=Google+Search

This gives me about 1061 quality links to each of the sites I included in my resource box.

As you can see, this makes article marketing a very powerful way of building quality links.

So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?

1. Pick A Topic That's Hot Or Always Fresh

For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic. http://marketingslave.com/2005/06/01/neuromarketing-smart-marketing-or-jedi-mind-control-trick/

The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over.

There are some articles that are slow starters but eternally fresh, like the one I wrote here.

Tip! However, I am involved in other endeavors and article marketing has not been beneficial at all. For one of my sites, I tried an aggressive article marketing campaign and I got a ton of backlinks in google but nothing else.

To Be A Champion, Become A Child http://www.growmymind.com/positive-attitudes/be-a-champion.htm (591 links in Google)

These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.

2. Target A Large Audience

Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers.

This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-) http://www.blog-maniac.com/blog-burnout.htm

This shows 248 links back http://www.blog-maniac.com/questions-business-blog.htm 316 links for this one http://www.blog-maniac.com/spam-blogging.htm

But again, it's the quality of links back that matters - not the quantity.

Tip! When done right, article marketing combines the benefits of public relations, positioning, search engine visibility and branding. Best of all, it costs you nothing but time and effort.

Another large target audience is the health market. I get a lot of links back from my health articles.

3. Craft A Catchy, Relevant Title

A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published.

Follow the basic rules of copywriting to make your article interesting and readable.

Tip! Follow these strategies and you will have a sound article marketing campaign.

Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target.

Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it.

4. Offer Publishers A Monetary Incentive

Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box.

Allow publishers to earn by publishing your article and they will gladly reprint it.

5. Write An Article Series

Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here.

Marketing With Blogs - Part 1, 2, 3 and 4 http://www.blog-maniac.com/marketing-with-blogs1.htm http://www.blog-maniac.com/marketing-with-blogs2.htm http://www.blog-maniac.com/marketing-with-blogs3.htm http://www.blog-maniac.com/marketing-with-blogs4.htm

These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique.

Tip! In summation, your network marketing enterprise will experience strong benefits from article marketing. A serious program of article marketing will save you time and money, increase your sales and profits, enhance your image, and expand your reach.

6. Distribute Your Article Widely

Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.

Feel free to browse through my own collection of article directories and announcement lists http://www.articlewritingtips.com/submit-articles.htm

_______________________________________________ Priya Shah writes the Marketing Slave blog. Visit Article Writing Tips for more article marketing tips and tools. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked. _______________________________________________

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